Aplex Marketing: Affinity Marketing for Gaming & Esports
The first modular marketing platform transforming gaming, esports and brand communities into profitable Affinity Marketing System through branded payment solutions, gamification and user engagement.
Our Vision & Mission
Vision
Become the leading platform for gamified FinTech and Affinity Marketing within the global gaming and esports economy – a digital bridge between brands, players and payment ecosystems.
Building a long-term ecosystem where every transaction becomes an experience and every brand interaction creates measurable value.
Mission
Empower game studios, esports teams and consumer brands to launch their own branded payment solutions, build loyal communities and unlock new revenue streams through a scalable platform featuring API-first infrastructure, a data-based marketing and a gamification activations.
The Problem
Game Studios
Low monetisation per user outside the game and lack of access to transaction data
Esports Teams
Reliant on sponsorship without sustainable revenue models. Fleeting community loyalty
Consumer Brands
Difficult to access gaming audiences and little measurable activation or conversion
Publishers/Platforms
No loyalty systems to increase LTV. No bridge between in-game and real-world
Our Solution: Aplex Marketing
Branded debit cards & wallets
Emotional touchpoints and recurring revenue channels
Affinity Marketing System
Gamification, loyalty, in-game integration and analytics
Franchise & partner model
Fast local scaling with participation
Plug-&-Play API layer
Easy integration for devs, teams, shops and organizations
We turn transactions into brand loyalty and communities into sustainable revenue streams.
Product Description: Modular Affinity FinTech
Aplex Marketing is not a single product! It is a scalable infrastructure built on payment technology, gamification logic and brand mechanisms. Each module can be used individually or as part of an integrated system.
Branded Debit Cards
White-label cards for esports teams, publishers, brands, creators including rewards & revenue share
Target: Teams, streamers, brands
Digital Wallet & App
Mobile-first wallet with account control, loyalty system, XP, in-game cashback
Target: Gamers, fans, communities
Gamification Engine
XP, missions, rankings linked to spend, gameplay & brand engagement
Target: Brands, publishers, studios
Additional Product Modules
1
Aplex API / SDK
Integration for games, shops, brand apps & platforms – for payments & loyalty
Target: Developers, platforms
2
Franchise Portal
Regional partner access with tools for management, reporting & licensing
Target: Franchisees, operators
3
Analytics & Data Suite
Real-time insights on user behaviour, transactions, brand interaction
Target: Brands, publishers, teams
Business & Monetization Model
Aplex Marketing combines a FinTech revenue model with an Affinity Marketing ecosystem, resulting in recurring revenues, strong user loyalty and scalable growth.
Business Model (B2B2C + Franchise + API)
- B2B2C White-Label Cards for studios, teams, brands
- Franchise Licensing with exclusive territory rights
- API/SDK Integration for developers & platforms
- B2B Brand Campaigns with gamified payment activations
- Data-as-a-Service for brands & publishers
Revenue Streams
- Interchange Fees
- Issuance & Account Fees
- Franchise Fees & Revenue Share
- Brand Activation Revenue
- Integration & Setup Fees
- Data Analytics Subscriptions